mGinger the Blog

This is where the mGinger staff posts company updates, research, new features, and all kinds of other stuff in, on, around, and about mGinger.

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AdGinger Launched!!!

June 22nd, 2007 by admin

is launched!! As per the plan!

AdGinger is the advertiser’s portal. It is mGinger’s twin. While mGinger is for all of us consumers, AdGinger is for the advertisers. A place where an advertiser can register, slice and dice the data, figure out his/her target market, type in an ad message, schedule it and […]


The social impact of mGinger

June 10th, 2007 by admin

If someone close to you (god-forbid, but just as an example) urgently needed O negative blood and it is not available at the blood bank, what would you do?
1. You would, of course, tell your family and friends (maybe 50-100 people in total).
2. You can’t go to the newspapers, television channels, radio etc. Too expensive, […]


Why am I not getting Ads?

June 3rd, 2007 by admin

You will get ads only when advertisers want to send advertisements to you.
For this to happen, two things must happen:
a. Advertisers must first want to advertise on mGinger, a new medium. Since it is a new medium advertisers are approaching slowly. Many are […]


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