Ladies and Gentlemen…

Lay the red carpet, switch on the focus lights and put your hands together in applause to congratulate our one and only “Luck up a Lakh Contest winner” Finally the day has come when luck has favoured none other than Mr. Anuj Pratap Singh from Bangalore.

Hey you there…you look disappointed that you didn’t win! But thats a part of the game buddy. So congratulate this friend of yours and get back to action. There are many more contests waiting to be won. As for Anuj, if you are out of the happy shock take some time to thank your friends who have helped you Luck up this Lakh!

Guys, what makes our contests exciting and fun is not the formats neither the prizes. It’s just your participation. So keep playing and enjoy mGinger to the fullest.

Anuj, where is the grand party scheduled?

31 Comments

Yup, load it up and cook it!

That’s right! Occasionally and realistically speaking, it is our very basic human right to have our own share of fun. In light of this right, we bring you a host of exciting games that you can download onto your mobiles phones and play for free. Mind you, these games are deadly. They are exciting. And they kill boredom, time, and even fatigue, very effectively.

So the next time, you feel your boss sitting on your nerves (students, for you it would be teachers), log in and look out for the Games tab in the main menu bar. And as our friends in Bengaluru will say: Chill Maadi! Or the ones in Mumbai say: Ekdum Jhakaas ! ! !

And there’s more!

With mGinger’s live messenger tool you can now SMS absolutely anybody anywhere in India for free. Log in and look out for the Messenger tab in the main menu bar. This is a great way to get in touch and stay connected with friends all over India. Why would you ever want to do that? Well, to put it in a very very corny way: So far you’ve found a place in your friend’s hearts; now find a place in their mobile phone inbox. Smirk smirk…! Well, this is nothing new, dozens of websites do this already but we have got some cool features of our own and some more on the way. Do check it out!

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And its about time we break our “blog-silence”. Apologies for not updating the blog. But the good side to it is we were kept busy by the advertisers!


we are growing !

• Thanks to you, we are over 1.5 million users strong!
• Over 250 advertisers are advertising with us. 74% of them are repeat customers delighted with the response you give
• We have done over 2000 campaigns

On a side note, we have recorded over Rs 50 Lakhs in user payout! And we have sent out more than 500 cheques! Efforts are on to unlock most of the user payout faster by reducing the 300-Rupee barrier to sub-50-Rupee levels. Do give us your ideas on how we could do that efficiently.

Yes. It’s been a successful, rather a very fascinating journey so far. The future will see us stretching our efficiencies to the max. Lined up at mGinger, is a host of plans to expand activities and scale of operations. A whole bunch of offerings are in queue for you. So, hang on tight!

We are revolutionizing consumerism. And we’re growing. If you aren’t part of us, it’s time you should be.

5 Comments

Mitesh Ashar from Mumbai !!!

Mitesh himself received 6 ads so far. Interestingly, almost every time we run a campaign he makes some money, whether he himself gets the message or not. Mitesh, an engineering student in Mumbai, is also on the verge of turning into an entrepreneur. He has his own website and asked us if he could advertise to the mGinger community about it.

On this big occasion for our small mGinger community, we would first like to thank each and every one of you for trusting us. This occasion only goes to reconfirm and strengthen your twin-beliefs:one, that this will work and two, that we are not fake! Just as we had said, we acquired users, we acquired advertisers, we sent out ads and are paying out the first 300-Rupee cheque. So, ladies and gentlemen, this works, we are real and we are here to stay!

Here is what we have done so far:

• Acquired close to a million consumers
• Over a hundred advertisers advertised with us
• Ran over 150 campaigns
• Sent out two cheques
• Net user payout level stands at around Rs. 13,00,000

And it took us about 5 months to get till this point! Too long?

Now, what needs to be done to speed up the process, get more advertisers on board?
It is very simple. There are two kinds of answers that we get from advertisers:
1. Why should I advertise on mGinger when I can spam them at a cheaper rate?
2. There are not enough people on mGinger in my city.

And the solution to both of these questions is in our hands. All we need to do is:
1. Register on National Do-Not-Call List

2. Get atleast 10 people each onto mGinger

232 Comments

is launched!! As per the plan!

AdGinger is the advertiser’s portal. It is mGinger’s twin. While mGinger is for all of us consumers, AdGinger is for the advertisers. A place where an advertiser can register, slice and dice the data, figure out his/her target market, type in an ad message, schedule it and pay for it…all automated! It is a powerful tool allowing advertisers to pinpoint their customers and reach them in 3 simple steps.

And, please do not be concerned, no advertiser can ever see your individual data. All they can see is aggregated results. For example, an advertiser can ask a question like “How many users are in Mumbai who have shown interest in Men’s Apparel and have an income of <2 Lakhs per annum?” and AdGinger gives them an answer: 25000 users (or whatever).

Now, you might be wondering, why do we need this AdGinger thing, can't we sell manually? And the answer is “No!”. Think about it, we have over 8 lakh users. “Wow, great!” But, actually this user base is spread throughout the country. To give you an idea: we have 16 users from Mizoram all the way up to 38000 in Mumbai. So, you can see how thinly spread the mGinger community is.

Now, imagine this: an advertiser from Jabalpur wants to advertise in Jabalpur. How many users does he get, maybe 300. He buys 300 SMS ads. Now, how many such deals do we have to do to satisfy an 8 lakh user base? 2700 deals per day. Now, that's impossible manually. The only way it can be done, the only way you can get ads on a regular basis is through an automated process: and the answer is AdGinger.

This is the point of AdGinger: it is disruptive in nature. Now, along with the big corporate houses even the small businesses, people with small kirana stores, people with a small website, anyone can advertise at a budget and in a location suitable to them.

Isn’t that true empowerment?

So, here is what we ask of you, here is our request to you: tell every advertiser/potential advertiser you know, tell the small shop owners/small business owners you interact with, tell everyone you get in touch with about AdGinger and the power of AdGinger.

166 Comments